August 6, 2021
Highlands Coffee – Modern space for meeting partners
With more than 20 years of establishment, Highlands Coffee is the coffee chain with the largest number of stores in Vietnam with more than 400 stores spread across 31 provinces and cities (as of July 2021) . Highlands Coffee has become a bridge connecting partners, entrepreneurs, staff and especially millions of loyal customers across Vietnam.
Appearing in almost every large building and shopping mall across the country, occupying prime outdoor locations, Highlands is perhaps the most successful coffee chain in Vietnam, up to the present time.
Besides the quality of products and services, a plus point that Highlands still maintains is "Prime location" . Most of the shops are located on major streets, or in the busiest commercial centers (Vincom Ba Trieu, Bitexco, Saigon Center Takashimaya...), and are located in large office buildings , convenient for both office workers to gather, business people to meet, and tourists to visit. Highlands Coffee demonstrates its economic potential and understanding of insight and desire to bring the most convenience to users.
According to statistics, during the Covid19 pandemic, food and beverage services had to temporarily close, but Highlands Coffee stores were still open for take away. Immediately after the end of social distancing, traffic increased sharply again. It can be said that coffee has become a familiar place to go (almost after Home and Company). This further proves that experiencing Highlands Coffee's services has become an indispensable habit in Vietnamese people's consumption activities.
Wi-Fi marketing at Highlands Coffee - Where brands connect and interact with millions of potential users.
With a spacious space, prime location and good service quality, Highlands Coffee serves more than millions of customers every month. The main customers are businessmen, office workers, middle and senior managers, business owners, etc. This can be seen most clearly through the statistics of the customer files at the shop. According to statistics, more than 48% of customers at Highlands Coffee are people of working age from 25-45 years old.
With a well-planned strategy and a distinct chain model, Highlands Coffee is demonstrating its ambition to cover all provinces and cities in Vietnam, serving and approaching class A and B users in society. Therefore, the Highlands Coffee space has become a communication channel that deeply connects brands with their potential customers.
In addition, the Wi-Fi equipment that Highlands equips is one of the best in the world. This helps bring a great experience to customers when using Free Wi-Fi here. As for brands, it ensures that customers will continuously interact with advertising with a love and willingness to accept.
With the Win-Win-Win cooperation model, it brings benefits to AWING, to the brands that need advertising, to the infrastructure at Highlands Coffee and to the customer group using the service at the store. AWING's platform will help exploit the resources obtained from free Wi-Fi, creating a channel for internal communication, generating revenue for reinvestment, upgrading infrastructure facilities, providing free Wi-Fi for users, upgrading the quality of service experience, creating friendliness and love. In the era of increasingly developing Wi-Fi, AWING's system is gradually becoming a popular trend for all brands, all systems of service chains.
For partners who need to advertise Wi-Fi at Highlands stores, please contact the partner department: email: sales@awing.vn or hotline: 090.105.0517, to receive detailed advice on your advertising implementation plans or customers please leave information HERE for AWING's consulting team to receive and advise in detail.
