WELCOME CENTRAL RETAIL VIETNAM GROUP TO JOIN AWING NETWORK

About Central Retail Vietnam

Central Retail is one of the largest foreign-invested multi-sector retailers in Vietnam with three core business segments including Food, Non-Food and Real Estate/Commercial Center.

In January, AWING is pleased to welcome two nationally renowned retail chains to join AWING: GO! Shopping Mall and Tops Market supermarket.

GO! Mall

GO! Mall is a new chain of shopping malls introduced by Central Retail in Vietnam in 2018, developed according to a new model with 5 main functions: "Eating - Shopping - Entertainment - Learning - Sustainable Development". Offering a series of incentives and services to meet all basic to advanced needs of Vietnamese consumers, GO! Mall has become an ideal destination for families and groups of young people, attracting thousands of visitors every day nationwide.

Central Retail Vietnam's chain of shopping malls is on a journey to improve the lives of Vietnamese people with quality experiences of spacious, modern shopping spaces with upgraded parking spaces, resting areas and integrated stalls in the shopping mall; and professional service style.

Tops Market

Located in buildings in major cities such as Hanoi and Ho Chi Minh City, the Tops Market brand chain is built and known as a companion to every family with diverse products, affordable prices from Tops Market supermarket, along with food stalls, entertainment, and learning to meet all customer needs.

Shopping Mall Advertising - Effective Connection at the Point of Sale

Many brands wonder if consumers use Wi-Fi when they go shopping?

In today's era, consumers tend to stay connected to the Internet to ensure their needs for social networking, or to receive notifications and use messaging and calling applications. GO! Mall and Tops Market also join the digital transformation trend, consumers can transfer payments, accumulate points on the app when paying. In addition, on-site dining services and seating areas also attract many users because of their convenience, especially on weekends.

According to a 2020 Small Business Trends study, over 80% of consumers consider having free Wi-Fi available while shopping a convenient and positive experience. Over 70% of consumers have participated in supermarket Wi-Fi promotions, proving it to be an effective marketing channel (Source: Cisco Retail WiFi Survey, 2022).

According to information from CRV, the number of customers visiting a GO! shopping mall daily can reach more than 6,000 visitors and more than double on weekends. With such a large number of customers, advertising at CRV is suitable for many brands, from automobile, motorbike, banking, real estate to FMCG, beauty, fashion, insurance, retail, automotive. The diverse customer segment is suitable for all industries and purposes of communication campaigns.

Family group with modern consumer behavior (majority):

• Working, stable income, mostly married
• Usually buy in bulk, care about health and quality

Student group 18-24 years old:

• Student, fresh graduate, love to explore, modern shopping behavior
• Shop for professional business style, rest assured about listed prices
• Usually buy retail goods, choose carefully based on product price

Office workers:

• Shop at stores near your office or company.
• Solve short-term, quick, convenient consumer needs (breakfast, soft drinks)

It can be seen that GO! Mall and Tops Market both have diverse customer files as well as different consumer behaviors. However, the customer files here have in common the actual spending, modern lifestyle, concern for health and product quality, and regular shopping habits.

AWING x Central Retail Vietnam

Currently, AWING has connected to 20 GO! Malls and 2 Tops Markets spanning 22 provinces and cities nationwide: Hanoi, Ho Chi Minh, Binh Duong, Ba Ria - Vung Tau, Dong Nai, Hai Duong, Lao Cai,...

Together with CRV, the AWING platform can help brands reach a group of customers who are able to spend, modern and are shopping at the point of sale.

• Target your potential customers precisely through the advantage of Location - Based.
• Ads appear at major shopping locations in urban areas, densely populated residential areas, etc. nationwide.
• 100% Viewability, customers interact directly with the ad, no need to share images with other ads, creating impression and memorability.
• Directly promote and influence customers' purchasing behavior through advertisements that appear repeatedly on phones, combined with other forms of advertising.

For partners who want to advertise on AWING Channel, please contact us via email: sales@awing.vn or hotline 0901 050 517 for detailed advice on advertising implementation options. Or customers please leave information HERE for AWING's consulting team to receive and provide detailed advice.